Carbitex

Carbitex - a pioneer in flexible carbon composites - wanted to tell the technology stories of their innovative flagship products, and asked Goodthings to help. We took a mixed media approach - combining 3D motion sequences, 2D animation, partner footage, and b-roll we captured in a shoot at the Carbitex R&D lab. The result is a family of videos that showcases exactly how Carbitex technologies are designed to optimize human movement.