We're your embedded
creative team.

Scala.ai is an AI-powered operations platform helping contact centers see, understand, and act on what's actually happening. Goodthings delivered a ground-up rebrand, Webflow website, and 90-second anthem video on a compressed timeline, launching the MVP site to coincide with Scala's stealth debut and GeekWire coverage. We also led brand therapy sessions and strategic positioning to establish a foundation that scales with the company.

Story (formly Story Renovations) is rethinking home renovation through a design-build approach, serving Denver and Scottsdale. Goodthings started with a complete brand refresh as they outgrew their original identity, then built a modern website with custom animations and an integrated lead generation system. We also produced a brand anthem and social cutdowns, and continue as their creative partner, handling ongoing video, photography, and marketing content.

Mina Group is an award-winning hospitality company from Chef Michael Mina, operating celebrated restaurants nationwide. Goodthings produced a comprehensive video refresh, including a two-day LA shoot and rapid interview shoots in Las Vegas, delivering three distinct brand anthem versions to strengthen the pitch and support the next chapter. We also worked with their leadership to sharpen the brand identity and build a strategic foundation for future growth.

Alveo Technologies builds handheld molecular diagnostic devices that bring lab-quality pathogen detection to farms, clinics, and other points of need. Goodthings led a deep brand strategy engagement—clarifying their “Know Sooner, Act Faster” positioning and aligning investors, partners, and customers around a shared story. From there, we refreshed the visual identity, built a scalable design system, launched a new website and sales toolkit, and now serve as their embedded creative team—producing collateral, packaging, video, and social content while collaborating on app design.

AIIR Products builds AI-powered HVAC systems that use machine learning to optimize comfort and energy efficiency across multi-family, hospitality, and residential buildings. Goodthings refined their core positioning, then built a modern visual identity, flexible design system, responsive website, investor materials, and sales toolkit around it. We’ve been their embedded creative team for over five years—handling motion graphics, product UI, trade-show experiences, and ongoing marketing content to keep the AIIR brand cohesive across every touchpoint.

TechSurge sits at the intersection of emerging tech, venture capital, and business. We built a multi-channel content strategy that expanded their reach and grew a lasting content library around the Deep Tech VC Podcast.