How Slate Turns Every Webinar Into a LinkedIn Content Engine
The challenge
Most B2B SaaS companies invest heavily in webinar production: coordinating speakers, handling registration, running live events. Then the recording sits in a folder. Turning a 60-minute raw recording into polished, platform-ready social clips requires time, tools, and editorial judgment that most in-house teams don't have sitting idle. One event, one use. The investment doesn't compound.
The approach
For every Slate webinar, Goodthings takes the raw recording and produces 7+ polished cutdowns ready for LinkedIn distribution. Each webinar produces two format types: audio waveform versions (animated waveform visuals over a brand backdrop, built for sound-off scrolling) and full video cuts (actual footage with titles, motion graphics, and Slate's brand treatment). Every cut is tracked in a shared doc with cut number, spec level, format, and selection status. Slate reviews and selects the cuts they want to activate, and those clips go out across LinkedIn organic and paid.
The strongest-performing clips feed Slate's LinkedIn Ad Refresh program and get reactivated as paid social. The webinar investment extends into the ad channel.
The outcome
A single Slate webinar now produces 7+ usable clips across two formats, tracked for selection, distributed across organic and paid LinkedIn, and added to a growing content library. The investment in each webinar compounds instead of expiring, a production program that runs month after month.
When Slate brought on a new CRO in April 2026, Goodthings prepared a full history of past work: every program, decision, and creative direction, documented. The new CRO came in with context, which is the outcome of a sustained embedded relationship.
